Mercedes-AMG Gears Up for Electric Two-Door GT Coupe

The automotive world is rapidly changing, and Mercedes-AMG is at the forefront of this transformation with its plans to explore an electric version of its iconic AMG GT sports coupe. According to Michael Schiebe, the head of AMG, significant work is currently underway to assess the viability of an electric variant that could rival the likes of the Porsche 911.

A Shift Towards Electric Performance

AMG has already committed to launching an electric successor to its GT 4-door Coupé next year, which is anticipated to be showcased by the GT XX Concept. This upcoming model marks an exciting development in AMG's future lineup, as it will feature the new 800V AMG.EA platform, designed to enhance the performance and efficiency of high-end electric vehicles. Additionally, this platform will also be utilized in the brand's super-SUV set to arrive in 2027.

Evaluating Market Demand

As it stands, AMG is taking a carefully considered approach to introducing an electric two-door GT coupe. Schiebe emphasized the importance of a robust market analysis to justify the substantial investment required for such a significant shift in technology. During a recent appearance at the Munich Motor Show, he stated, “Emotionally, yes, we should do that. The question is whether there is a market that is big enough to justify the investment that is necessary.”

This cautious strategy reflects the brand’s goal to not only innovate but also sustain economic success. AMG must ensure that there is enough interest in electric performance cars to warrant the cost and efforts associated with development.

Targeting the Right Audience

A significant focus for AMG is identifying the target demographic for the electric GT. The traditional combustion engine (ICE) model has primarily attracted enthusiasts as a second vehicle, appealing to those who cherish the driving experience. The electric version must similarly resonate with this customer base, emphasizing performance and the thrill of driving.

“We want to be in terms of technology and performance successful, but also economically successful,” Schiebe reiterated.

Future success hinges on understanding potential customer preferences and desires for electric vehicles that deliver the AMG performance signature.

Flexible Timelines for Launch

Currently, AMG has not established a concrete timeline for the launch of the electric GT coupe, stating it remains flexible depending on market dynamics. Schiebe explained that they are continuously examining market trends and customer interest. If there is a sharp increase in demand for electric performance vehicles in the next few years, it might accelerate their development plans.

A Legacy of Electric Innovation

Mercedes-Benz does have a history with electric performance cars, evidenced by the previous electric AMG SLS, which was notable for setting an EV lap record at the Nürburgring. Despite its success on the track, the SLS was produced in limited quantities and eventually retired without a direct heir. This legacy reflects AMG's commitment to both innovation and adaptation in a competitive market.

Balancing Tradition and Innovation

If AMG decides to move forward with the electric two-door GT, it could be positioned alongside the existing combustion model. Schiebe confirmed that the brand will continue to invest in traditional engines well into the next decade, asserting that it is still experiencing substantial success with the current GT lineup.

The decision to develop an electric variant might be driven by the desire to create a flagship or