New Nissan Micra Launched at Competitive Price of £22,995
Discover the revamped Nissan Micra, now priced to match the Renault 5 at £22,995. This electric supermini features a chic design and a range of modern amenities, perfect for the younger generation.
New Nissan Micra Launched at Competitive Price of £22,995
The all-new Nissan Micra has made its triumphant return after a two-year absence, boasting a fresh look and a price tag that matches its counterpart, the Renault 5, starting at £22,995.
Exciting Features of the Sixth-Generation Micra
Revealed in September, this sixth iteration of the iconic supermini has transitioned to an all-electric platform, with no internal combustion engine options available. The entry-level Engage variant comes equipped with a 40kWh battery and offers:
- 18-inch alloy wheels
- A 10-inch infotainment touchscreen
- An efficiency-boosting heat pump
The price rises to £24,995 for the Advanced trim, which includes Google software integration, parking sensors, and wireless phone charging. For buyers seeking a more extended range, the larger 52kWh battery option, which provides up to 260 miles, is available for £26,995.
The Micra's catalog peaks at £29,865 for the Evolve trim, featuring upgraded amenities like heated front seats, a heated steering wheel, and unique two-tone paint finishes. These prices do not include any potential discounts from the UK's new Electric Car Grant, with expectations that the Micra will qualify for a £1,500 reduction.
Design: A Strong Identity for the Micra
Designed with younger European buyers in mind, the new Micra aims to shake off its image as a “grandma car.” This modern hatchback, having sold over six million units since its launch 42 years ago, is now positioned to rival its competitors effectively.
The Micra and its Renault sibling are both produced at the Renault factory in Douai, France. It emphasizes a completely electric identity, distancing itself from older combustion engine models. With an appealing aesthetic touted as “audacious, assertive, and funky,” the design draws inspiration from the rounded lines of the 2002 Micra model, particularly the circular daytime-running lights.
Interior and Technology Features
The interior mirrors that of the Renault 5, including two 10.25-inch screens, but features more subdued color options in white, grey, and black. Both models are built on the Ampr Small platform and deliver power through a front-mounted motor, offering 121hp with the smaller battery and 148hp with the larger.
Targeting a New Audience
Nissan's European marketing chief, Arnaud Charpentier, emphasizes the need for a significant rejuvenation of the Micra's image, particularly in the UK, where the brand faces negative associations. The aim is clear: attract young, modern families while erasing the stigma attached to the traditional Micra buyer profile.
Charpentier is confident that the Micra's refresh will create a clear distinction for potential buyers, blending practicality with bold design. He believes Nissan's strong reputation in the UK market positions the new Micra for success against the competitive backdrop of the EV landscape, supported by the introduction of the latest Leaf and Juke models.
Conclusion
As the new Micra prepares to capture the market's attention, it promises a blend of stylish design and practical utility at competitive pricing, marking a new chapter for this iconic hatchback.