Why Luxury Car Interiors Don't Rely on Giant Touchscreens

In today's automotive landscape, the concept of perceived quality has elevated significantly compared to three decades ago.

Understanding Perceived Quality

Perceived quality refers to how consumers interpret the quality of a vehicle, distinct from its manufacturing quality. While the latter focuses on the technical proficiency of production—such as alignment of body panels and the durability of materials—perceived quality revolves around the subjective experience of the car's interior.

The Impact of Interior Design

The notion of incorporating high-quality finishes and fixtures within car interiors began gaining traction in the early 1990s, primarily driven by German manufacturers. For instance, during a review of the Audi 80 Avant in July 1992, the term 'perceived quality' was first emphasized, highlighting how the cabin elements could feel both luxurious and well-crafted. This shift was not only restricted to luxury or executive vehicles; models such as the Mk4 Volkswagen Golf, launched in 1997, revolutionized perceived quality across the board, challenging competitors like the Ford Focus.

A Changing Landscape in Design Preferences

As automotive trends shift, some manufacturers prioritize expansive digital displays over tactile experiences. Features that once conveyed luxury, like meticulously engineered air-conditioning controls, are often traded for larger screens. These screens frequently eliminate the need for physical buttons, diminishing the tactile aspect that enhances user experience.

Emerging Leaders in Quality

Despite this trend, certain brands are setting the bar for high-quality interiors without the dependence on oversized digital interfaces. Companies like Lexus, Genesis, and Mazda are exemplifying how to create luxurious cabins that prioritize material excellence and craftsmanship.

The Broader Effect of Perceived Quality

The rise of perceived quality has spurred an overall improvement in vehicle design and material use—from everyday brands like Ford to high-end offerings from Ferrari. Thirty years ago, inferior materials were common in modern cars. Today, we see a significantly heightened baseline for perceived quality across all segments.

As trends evolve, the focus on tactile and visually appealing interiors proves that you can create an impression of luxury and sophistication without large touchscreens dominating the experience. Instead, the quality of the materials, attention to detail, and overall craftsmanship can define a vehicle's true luxury status.